Your post categories might look like the examples below. When you organize your posts by subject, it’ll become easier to come up with ideas for them. Now that you know the formats for sharing Instagram content, you can categorize your posts further with topic categories. Recommended Reading: How to Use Instagram Stories the Best Way for Successful Social Media Campaigns Step 2: Determine Your Post Categories
Testing out every format for future Instagram strategies: Don’t have enough analytics data to tell what posts your audience prefers? Consider a mix of post types that’s doable with your resources and helps you keep an eye on their performance. Focusing on the post types that give you the most engagement: If you have analytics showing that your audience interacts with a certain post format more than others, try giving them more of what they like. However, it’s also worth noting that it shows a user post based on the type of content the user interacts with, so you can take one of two directions in choosing your post types: Instagram’s algorithm prioritizes content that uses newer features, like Reels. They appear on your followers’ feeds, but on your profile, they have a separate tab from your other posts. Instagram Reels: Instagram Reels are Instagram’s answer to TikTok - they come in the form of 15-second videos to which you can add music and effects. They disappear after 24 hours unless you save them as Highlights. These posts can include pictures, videos, shared posts and interactable elements. Instagram Stories: Instagram Stories appear when a user clicks the username circles at the top of their feed. Multi-image posts: As their name implies, multi-image posts feature multiple images that you can swipe through on mobile or click through on the web. Standard image and video posts: This traditional format shows a single image or video. Instagram posts fall into four broad types: 
Step 1: Understand Different Types Of Instagram Posts This step-by-step guide will set you up for success going forward. 7 Steps To Create Your Instagram Content Scheduleīefore you fill out your calendar, it’ll help to establish a consistent posting schedule.
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